Welcome to another edition of the Social Scoop, your weekly social source for the latest “scoop” on social media marketing, industry, business and online knowledge.
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In this post Firas Kittaneh talks about “getting a little weird” by posting something out of the ordinary, steering away from the mundane and infusing some authenticity into your content. Great social media tips for getting off the straight and narrow 😛
As a small business owner myself, I know how thinly we can spread ourselves, wearing various hats in business on a daily basis can start to wear you down. By entrusting social networking activities to someone who has the expertise to consistently engage customers, small business owners can save time while also making the most of social networking. Here are a few things every business owner should ask before hiring a social media manager.
Social media can be a powerful yet cost-effective way for businesses of all sizes to market their products and services, promote their brand, and engage with a wide audience of followers/customers, yet businesses can also expose themselves to risks that have the potential to wreak havoc and do irreparable harm if unmanaged. Here Alison Coleman discusses why all small businesses need a social media policy.
Don’t have the big bucks to spend on marketing your business? No worries – there are plenty of marketing tactics you can make use of that won’t blow your budget. Let’s see how far you can stretch those dollars! Here are 20+ marketing ideas for small businesses working on a small budget.
It seems that despite being brought up on social media and the web, millennials are lacking in a number of critical areas where their social media skills are concerned. Apparently, just because a millennials have grown up with networks at their finger tips, doesn’t mean they know how to utilise social media in the work environment and for students and recent grads some social media 101 may be in order. Check out this post to discover the five skills millennials just don’t seem to have.
Are you the kind of business that creates blogs and needs to find social media content? Do you struggle finding time for both? The solution is simple: repurpose your blog content by using it in new ways on social media. In this article Rebecca Livermore shares how to repurpose blog content for social media platforms.