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For many the festive season is the biggest opportunity of the year for online sales. People are flocking to the Internet in greater numbers each year, with estimates for the USA to increase by 16.6% this season (2014). Both Google and Facebook offer digital advertising space to aid businesses in reaching their targeted audience, but what can your business do to stand out at such a crucial time of year? In this article Jeff Bullas talks about contests, email marketing, coupons, updating your Facebook cover design and more.. Great ideas for getting your business noticed this festive season.
Check this out for some great tips on helping your brand stand out by creating engaging images on Facebook. –short and sweet 6 min video on “how to” by Digital Marketer.
Valuable insight from a seasoned Tweeter; Diana Adams about the Do’s and Don’ts of using Twitter and how to build valuable relationships.
Why are people sharing content from everyone else in the world except you? (I mean, they’re obviously not, but it sure as hell FEELS that way sometimes, right?) Well, turns out, there IS actually a reason for it! The New York Times conducted some research into it and in this article by Laura Roeder –you’ll learn why.
Do you sell your products and services online?? If you don’t – you should think again, a recent report by Kenshoo reveals that total mobile spend has reached $909 million this year, with Australia sharing the top position with the UK at 37% of paid search spending. Australia also tops the list as the highest users of smartphones in the WORLD, so if your not taking advantage of online selling, maybe you should reconsider.
Does this sound familiar: You know people have liked your Facebook page, but when you post a new update, less than 10 percent of your fans and followers ever see it. It’s a challenge that all businesses face. How do you get your content seen on Facebook? The secret is in understanding the Facebook News Feed and its ever-changing algorithm. Facebook chooses to show your feed based on a number of factors – read this article to find out what they are and how you can make the most of it.
Dou you have a list of subscribers? Do you email them regularly? (Even I’m guilty of not doing the latter enough) Despite all of the social media offerings available in recent years, email continues to thrive as a communication tool. In fact there is an increased focus put on email even by major social media channels. Sierra Austin talks about Google & Facebook’s email integrations.
Instagram is your platform. 76% of teens use Instagram. More importantly, 38% of teens believe Instagram is a favorable marketing channel to reach them based on Piper Jaffray’s study of 7,200 teens whose average age was 16. By contrast, 45% of teens use Facebook and 4% use Snapchat. In this article Heidi Cohen discusses 15 Instagram Social Media Tactics To Extend Your Reach.