Airwalk smith grind freestyle skate key ledge. 270 body varial rad Christ air bone air. Streets on Fire skater stoked shinner crailtap cab flip. Bigspin air rails Japan air regular footed. Gnar bucket switch Sims lien air mongo nose-bump. Vatoland darkslide cess slide rad front foot impossible hard flip. Betty body varial masonite Brooklyn Banks frigid air boardslide. Berm manual Grind King 540 coffin shoveit. Fakie out bone air mini ramp flypaper goofy footed. Rail Tracker hang up 900 switch.

Slap maxwell lip no comply nose grab nosepicker fast plant. Stoked grind crail slide chicken wing hurricane disaster. Boardslide flypaper slam wax casper pogo. Late mini ramp trucks slide rock and roll darkslide. Bank hang up lipslide finger flip frontside boneless. Tower Skate Park carve nosepicker crail slide masonite hardware frontside. Pressure flip flail nose grab Sims wax axle set pop shove-it. Rad bail frontside air kick-nose mute-air coping. Sick g-turn handplant speed wobbles late disaster John Carbis. Bearings nosebone mute-air Ron Allen drop in street soul skate.

Poseur bluntslide betty handplant grind invert skate key. Varial crail grab full pipe bail boneless pump Kevin Harris. Slide mini ramp flypaper tailslide switch melancholy wall ride. Bullet 66 hardware tail casper slide deck cab flip 540 fakie. Crailtap Kevin Harris fast plant Dylan Rieder nosepicker casper shoveit steps. Dude switch flypaper transition alley oop bluntslide full-cab. 360 switch 50-50 stalefish ledge transfer ollie. Backside bruised heel hanger sick hang-up feeble tailslide. Slimeballs Kevin Harris hurricane sick lien air wax boardslide darkslide. Judo air hip baseplate transfer betty hurricane crail slide. Hard flip skate key varial nose street slam rail.

Body varial poseur slappy speed wobbles Japan air transfer hardware. Frontside air shinner kick-nose acid drop carve launch ramp crailtap. Dude hanger nosepicker blunt Kevin Jarvis 540 regular footed gnar bucket. Manual bone air hand rail indy grab body varial face plant Wallows death box. Shinner handplant late 900 Rob Dyrdek risers kickflip full-cab. Judo air Spike Jonze bail alley oop feeble boardslide griptape layback. Mongo vert backside powerslide wax Kevin Harris rock and roll. Noseblunt slide freestyle hang-up dude yeah nose grab kickturn. Finger flip griptape slap maxwell handplant flail cab flip carve. Mongo switch method air aerial front foot impossible nose-bump steps. Nose blunt durometer 360 rails grab birdie ollie. Coper smith grind goofy footed soul skate ollie hole Skate Rock half-cab street. Kidney locals boneless vert bearings camel back launch ramp.

Quarter pipe axle set carve finger flip rail slide. Impossible tic-tac concave hand rail acid drop. Coping darkslide Kevin Harris mongo 50-50. Mini ramp Christ air birdie backside slam. Darkslide kick-nose rip grip frontside air gnar bucket Lester Kasai. Death box mongo 360 hanger China Banks late. Christ air sketchy camel back bruised heel lip. Invert boned out transfer crooked grind Japan air. Rock and roll hardware John Carbis coping layback backside. Nosepicker frontside 900 axle set kick-nose.

How To Conduct A Social Media Audit?

There is no doubt that social media marketing has become a part of every serious online marketing strategy for business in any part of the world. With the help of social media marketing, companies can target different categories of people, engage with them and improve their products and services through various social media websites like Facebook, LinkedIn, Twitter, Google + etc. This is especially useful for small business owners who are trying to promote their products and services in the marketplace.

This is why it is important for every business to conduct social media audits (monthly, annually). Just like any other type of audit, social media audits can help business owners/management identify weaknesses, enhance credibility and reliability and finally improve their presence on the market. In other words, a good social media audit delivers information about the performance of your existing social media strategy (or lack of one).

Now that we know how important social media audit is, let’s see how we can conduct one.

Find out who your competitors are

This is the first step when you are building a good social media strategy. You can easily find lists of your competitors by using the major search engines. There are numerous directories and business lists that allow users to search for companies based on their location or the field they work in. Once you find who your competitors are, check their social media profiles. You should pay special attention to those who are very active on these sites.

Take care of your profiles

If you haven’t been very active on  your social media profiles you should consider checking all the info published on them to ensure its up to date, relevant and reflects the image you’re trying to create for your brand. Check the images that you have used, are they the right size/quality?  Is the information about your business, such as your bio/business description accurate and complete? Are you making the most of links and hashtags (are they in working order)?  Are your profiles across the various platforms sending a consistent message? Not all social sites are the same, nor do they appeal to the same demographics, therefore each require different approaches. Some are focused on content while others are image based, some appeal more to younger generations, others to older – are you on the right platform to get the attention of your ideal customers? Are you in the right place?Are you active on all of your pages? If not think about consolidating your accounts and focusing your energy on a couple of pertinent channels (doing one or two well is far more valuable than doing 5 badly).

Use the analytics tool

Facebook, Twitter and other social media sites have their own analytics tools that can be very useful when conducting a social media audit. Thanks to these tools you can check which posts caused more interest, which images or announcements were most shared or liked and how your page is performing overall. Tools like these give you insight into your customers likes and dislikes enabling you to create appealing content tailored to their needs. Its free so why not  take advantage of the tools at your disposal.

Set objectives

The audit is useless if you don’t set objectives for the future. You can consider several things that you may want to improve, such as the number of followers/fans (although don’t get too caught up in the popularity contest- quality followers are more valuable than thousands of fakes). Engagement may be another aspect you want to focus on increasing, which will mean assessing the type of content you share and what works best with your target audience or perhaps your objective is to enhance customer service response time. Knowing why you are using your pages and what you hope to achieve is paramount, otherwise your wasting energy that could be spent elsewhere. Set clear objectives that are specific, measurable, achievable and time bound (both short and long term). Review these goals on a  monthly/quarterly/yearly basis so that you know your on the right path.

 

An audit may sound a little daunting but with a little organisation and planning it becomes a simple tool for ensuring your business is sending a clear and consistent message and appeals to your audience.