How To Conduct A Social Media Audit

How To Conduct A Social Media Audit

It is very important for every business to conduct social media audits (monthly, annually). Just like any other type of audit, social media audits can help business owners/management identify weaknesses, enhance credibility and reliability and finally improve their presence in the market.

5 Reasons Why Small Business Should Use Social Media

5 Reasons Why Small Business Should Use Social Media

Over the last few years, social media has grown prominently and has been an increasing necessity for businesses, large and small. Marketers undoubtedly recommend social media as the key ingredient to a complete and successful marketing plan. But, is building a social media presence really worth the time and effort? Of what significance is social media to small businesses?